Amara Skin Clinic
New website for a nurse-led skin clinic, designed to make treatments, pricing and bookings easy to understand while working within Australian health advertising requirements.
Project overview
The Brief
Amara Skin Clinic is a nurse-led skin clinic based on Bribie Island, with a second location now open in Woodford.
The clinic needed its first website to clearly explain treatments and pricing, make online booking easy and reflect the calm, professional feel Alanna wanted for the business.
The content also needed extra care because health advertising in Australia has specific requirements around how treatments, results and risk can be presented.
the Website
The website gives clients clear information about treatments, pricing, consultations and what to expect before booking.
It also brings together online bookings, gift certificates, payment options, the Treatment Wallet and a detailed FAQ, so clients can find most of the information they need in one place.
Regulated Content
Health advertising needs to be handled carefully, particularly around treatment results, risk and how regulated services are described.
Rather than relying on promotional claims or testimonials, the website uses clear treatment information, pricing and straightforward explanations to help clients understand their options.
Where relevant, the content also explains things like suitability, expected recovery, aftercare and potential risks, with additional preparation guidance included in the FAQ.
PROJECT INCLUSIONS
Website design and build
Treatment and pricing pages
Online booking integration
Consultation booking flow
Gift certificate sales
AGLOW Treatment Wallet page
Frequently asked questions
Multi-location details
Responsive design
On-page SEO
Compliance-aware copywriting
Built on Squarespace
THE RESULT
Amara Skin Clinic now has a professional online home where clients can explore treatments, pricing, consultations and booking information before making an appointment.
The site has grown with the business, including the addition of the Woodford clinic, updated location information, refreshed imagery and content, while keeping everything clear and easy to manage across both locations.
Ready to build?
Custom websites designed to look good, work properly and make it easier for customers to find what they need.
